The New Way of Banking with Superbank

Brightminds Communications is beyond grateful and honored to have been part of the historic public launch of Superbank on June 19, 2024, in Jakarta. The event, titled “The New Way of Banking with Superbank”, marked a significant milestone in Superbank’s journey as it introduced its innovative and seamless digital banking features, and showcased its strong ecosystem supported by tech, media and financial giants like Grab, Emtek Group, Singtel, and KakaoBank Inc. 

Supported by Brightminds, the event saw a remarkable turnout with 77 journalists from 70 top tier national and regional media outlets, including Bisnis Indonesia, Kompas.com, Detik.com, SCTV, CNBC TV, Nikkei, and DealstreetAsia, attending. Brightminds focused on crafting narratives that highlighted the unique integration of Superbank features within the Grab superapp and the potential of the Superbank ecosystem. This strategic communication has effectively conveyed Superbank’s mission to enhance financial inclusion, provide inclusive access to financial services for the underbanked community and support MSMEs, as well as contribute to Indonesia’s national economy.

Brightminds’ meticulous planning ensured a good experience and provided media representatives with comprehensive information, including press kit and event photos. Our efforts resulted in extensive and positive media coverage. Over 170 news coverage from top-tier publications had been gathered, showcasing the wide reach and impact of the event.

We congratulate Superbank on its successful public launch and extend our heartfelt thanks for trusting us with this pivotal event, which not only solidified Superbank’s position in Indonesia’s digital banking industry, but also laid a strong foundation for its future growth. Brightminds Communications is proud to have played a crucial role in Superbank’s landmark event, showcasing the power of strategic communications in achieving impactful outcomes.