Ayo Sehat Festival 2023
Ayo Sehat Festival 2023 – Innovative Approach Sparks Pioneering Collaboration in Public Health Education and Partnership
The Ayo Sehat Festival 2023 stands as a collaborative initiative between the Ministry of Health (Kemenkes) and 57 partners, which became the flagship campaign for the Ministry of Health in the given year. Brightminds Communications proposed the concept of Ayo Sehat Festival in response to the Ministry of Health’s pursuit for a fresh approach to partnership events that could simultaneously serve as public education initiatives.
The festival aimed to provide accessible, free, and efficient health education and services across all stages of life. Held at Gelora Bung Karno (GBK), Jakarta, the festival featured eight zones catering to different life stages and health aspects, including zones for pregnant and nursing mothers, infants, toddlers, children, teenagers, adults, the elderly, and a sports zone. Brightminds also played a pivotal role in conceptualizing the involvement of partners in the festival.
Facing three main challenges,Brightminds first tackled the primary challenge of designing a festival concept that effectively covered the entire human life cycle. Second, the mapping and organizing of support from the collaboration between the Ministry of Health and the 57 stakeholders demanded careful planning to align each partner’s contributions with the festival’s objectives. Third, dealing with less than a month for both preparation and execution added an additional layer of complexity to the project. The concept underwent a two-month approval process, securing final approval from the Minister of Health, leaving the team had just one month to prepare for the event.
During the festival, after inaugurating the festival, the Minister of Health actively participated in exploring each zone. Media coverage was extensive, featured in various outlets, reaching a broad audience. Ayo Sehat Festival 2023 successfully marked a milestone in public health education and partnership.
