CARSOME CCL Launch

Navigating Challenges for a Successful Launch

In a groundbreaking move to set new standards for pre-owned cars in Southeast Asia, particularly Indonesia, CARSOME entrusted Brightminds Communications with the launch of the CARSOME Certified Lab (CCL), the region’s largest used car refurbishment facility and Indonesia’s first. This move underscored CARSOME’s unwavering commitment to delivering superior quality and instilling peace of mind among its customers.

Despite a brief two week preparation window, the team diligently worked to ensure a smooth execution. Unforeseen adjustments on the event day, including a keynote speech from the Ministry of Tourism and Creative Economy, demanded swift coordination. Brightminds played a crucial role in orchestrating seamless collaboration among all involved parties, facilitating smooth adjustments to last-minute changes. Notably, Brightminds provided spokesperson training and support, ensuring effective communication from all spokespersons.

On 8 September 2022, Brightminds successfully organized a hybrid launch event for CCL, followed by a comprehensive facility tour in Jakarta. The event attracted over 200 guests, including 40 journalists representing 36 media outlets from various platforms such as TV, print, and online media.

The thorough preparation and strategic execution gained CARSOME an impressive post-launch media coverage of 95 articles. The success of the CARSOME Certified Lab launch is a testament to the synergy between CARSOME’s commitment to quality and Brightminds Communications’ strategic PR expertise. Overcoming time constraints, adeptly handling last minute changes, and ensuring effective media engagement, the collaborative effort not only achieved a memorable debut for CCL but also significant media coverage, solidifying CARSOME’s leadership in the pre-owned car market in Indonesia.