December 12, 2022 marked the first anniversary of Brightminds Communications, the company built on hopes, dreams and most importantly, blessings. To celebrate our first milestone as a communication consultancy, we thought we should give thanks for all the blessings we have received by giving BACK to the people around us. That’s why we launched our BACK initiative, which stands for Brightminds Act of Kindness, in the hope that we can make a difference not only for our clients, but also for the community.

BACK 2022

We launched BACK in 2022 through several initiatives.

We held a workshop on how to develop an effective communication strategy and plan for public campaigns. The workshop was organized specifically for NGOs, and seven NGOs attended the workshop. They were Divers Clean Action, MAFINDO, SEJIWA Foundation, Kota Kita Foundation, Yayasan CARE Peduli, Enter Nusantara, and Yayasan Pita Kuning Anak Indonesia. It was truly a pleasure to share insights with the NGOs and discuss how to improve their communication programs moving forward.

The next activity on the agenda was to visit an orphanage run by a Catholic foundation, Kasih Mandiri Bersinar. We really had a good time playing games with around 70 children of different ages. The room was filled with clapping hands, joyful screaming, and laughter the whole time. I personally loved to see the genuine interactions between Brightminds and the children.